I posted about core updates last week. Now there’s spam update news.
I posted about core updates last week. Now there’s spam update news.
Google is now applying spam enforcement to what gets surfaced in AI Overviews, not just traditional search results. If your firm's content cuts corners on quality or looks like it was written to game rankings, it's not just your blue links at risk. Getting cited in AI answers requires the same clean, authoritative content you'd want a judge to read.
Google's Spam Update Now Reaches AI Answers. Enforcement Is Hard
Google's spam policies now cover attempts to manipulate AI answers in Search. A Cornell Tech paper shows why enforcing that at the source is difficult.