AI search may be citing your law firm’s content without ever mentioning the…

AI search may be citing your law firm’s content without ever mentioning the firm’s name. That “ghost citation” problem could mean your expertise is helping answer legal questions while your brand gets none of the credit.

Publishing under your own name, with your own profile clearly connected, will help make sure the credit lands on you. If your law firm’s marketing strategy includes AI search visibility, this is a trend worth understanding.