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“The individuals building direct audiences are not doing it as a branding…

Angus

“The individuals building direct audiences are not doing it as a branding exercise. They are doing it because owned distribution is the only distribution that cannot be taken away and it’s the one way to future proof their visibility.”

Evergreen Content Is Over – The Individual Is The Only Strategy Left
Evergreen is collapsing and trust now attaches to people. Why AI search strategy must be rebuilt around expertise, direct audiences, and being the source.
Search Engine Journal

Replies

  1. Nick Carroll

    Yes. And, email distribution and audience management are built right into the publish.law Pro+ tier. It's literally built for this.